Put your brand in a five-minute habit.

Why advertise here

This brief selects for a specific kind of reader: someone who opens a five-minute email about business and markets and actually finishes it. People who are curious, decisive, and paying attention — and who tend to notice the brands that show up in the things they trust. If those are the people you want in the room, a clean placement here beats a banner they'll never see.

And here's the part most media kits skip: we're early. The audience is small and growing, and we'd rather tell you real numbers when you ask than decorate this page with impressive ones. In the same spirit, paid placements begin when the audience justifies it — not before. Reaching out now starts the conversation, and we'll tell you plainly when a placement is actually worth paying for.

How advertising works here

Three rules, none negotiable, all spelled out in our editorial standards:

• Clearly labeled, every time. Paid placements carry a visible Sponsored label and sit apart from editorial. Nobody should need a magnifying glass to tell an ad from our reporting.
• Editorial isn't for sale. Advertisers never influence what we cover. You buy a clearly-labeled slot; no one buys a sentence of the brief.
• We decline what we wouldn't show our own readers. If a product or pitch doesn't clear that bar, we pass — even when the money would be nice.

Get in touch

Email [email protected] with the subject line "Advertising — Off Script Wire" (the button below fills it in). Tell us who you are and what you'd want readers to see. We'll reply with where the audience actually stands — real counts, nothing rounded up — and an honest read on whether a placement makes sense yet.

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